TRYStore - The Real You Store an online store for womenswear plus size, with the goal of being an ally for all women who wear size equal to or above 44. Beautiful is not a size! Body Positive!
T.R.Y. Store, as an online store in the sale of women's fashion items aimed at the plus size market segment, appears in order to fill the lack of existing offer. Plus size women deserve more choice in the process of buying clothes and accessories and T.R.Y. Store also appears in the need to democratize fashion and make it more accessible to everyone! As I am also a plus size woman, I wear clothes outside the usual pattern, larger sizes like 44 and 46 and I felt over time that I have little choice when I go to buy clothes and that often left me frustrated and sad. I thought, why is it that when they create a piece of clothing size m for example, they don't do it for big sizes too? And what is that about the one size? When all of us women are unique but within our differences in image, volume, size, ideas, personal tastes, etc. And being different is what makes us unique, real, true and authentic! So I felt this need to create an exclusive store for plus size fashion, in the hope that women like me can have the right to choose the clothes we want to wear and for that to happen we have varied and current options that follow the fashion trends and that also reach several people with online sale and through affordable prices for all. The bet on the quality and variety of products and the competitive price of fashion items is one of T.R.Y. Store's strong bets and we will also bet on a differentiated service and we will offer image consulting services to help in choosing the most appropriate fashion items for each women. Enhance each woman's own style and natural beauty, through fashionable clothes and accessories.
If you feel the same as me, that all of us women together can make this store, our store, and that we deserve to be heard, to be seen and deserve to have more choice and to feel even more beautiful and powerful with our own style. so I ask for your support! Gradually we managed to change the stigmatized paradigm of beauty that exists in Portugal and we can show that we chose to be happy in our own skin and body, accepting that beauty is in all of us and in our differences, and that together we are stronger! Love & Find yourself! Be Happy & Free! Always Be Yourself! Embrace yourself! Together! TOGETHER we are STRONGER!
About the author
My name is Cláudia Dias and I am the promoter of this project, I have several years of professional experience in the area of customer service, in the sale of textile articles and fashion clothing and also experience in the management of social networks and computer and digital skills ( training in digital marketing and business management of social networks, in e-business and electronic commerce, in small business organization and management, business plan: creation of small and medium businesses, among others.
My desire to launch an online trading company in the area of retail of plus size clothing and accessories is due to three reasons, the main one being the personal taste that the promoter has for the area of fashion and beauty. Another reason is because I’m an active consumer of fashion, I buy plus size clothing items, which unfortunately I don’t always find in conventional stores, since they are items that sell out quickly, because the market doesn’t have a varied offer of specialized stores in this segment what has often become a frustration is the simple fact that I go shopping and can't find what I want. That said, the last reason arises, since I was always a curious and creative person with an entrepreneurial sense, I decided to combine my professional experience in the field of fashion customer service and my digital and computer skills with the need to meet with more easily plus size clothing items and to fill this lack of supply in the Portuguese market. And also help other women who experience the same situation as me.
The definition of the existing problem = the emergence of the business idea: The business idea came about through a personal need to buy clothes of larger sizes, namely in XL and after verifying that I almost always went to a physical store or online , the clothing sizes that sold out faster were the larger sizes, called plus size, which led me to conclude that there is still little offer in the market for brands and stores that bet more on plus size fashion.
The resolution of the existing problem = closing of the business: The reason for creating a new online store of women's clothing plus size is due to the fact that it meets the needs of this market segment, in order to provide a greater offer of garments, making make them feel more satisfied and connected with fashion. It is understood that this lack can be eliminated with the existence of a store aimed at plus size, which is attentive to the real needs of customers and which seeks to adapt all models of clothing to large sizes, in addition to further exploring this fashion segment. that exists and has more and more public that becomes a bigger consumer according to the statistics presented previously.
Budget and due dates
Formalization of the company and opening of activity and trademark registration (€ 400) - June 2021
Purchase of software and website (€ 300) - June 2021
Purchase of raw material (plus size fashion clothing) to start the store activity (€ 1300) - June / July 2021
Images
Documents
Cláudia Dias
Muito obrigada a todos que
Muito obrigada a todos que contribuíram neste meu projeto de empreendedorismo, infelizmente o mesmo não conseguiu alcançar o objetivo final pretendido através desta plataforma de crowdfunding. Mas este seguirá na mesma, com força e dedicação diária até chegar à sua concretização! OBRIGADA mais uma vez! A todos que participaram seguimos juntos por outras vias, contato pessoal ou digital em www.trystoreonline.com e www.instagram.com/t.r.y.store_online :)
Log in or register to post comments