The dream of the Good drink is real! In our 2nd crowdfunding campaign we want to share with you our current challenges and objectives in search of a more sustainable and efficient operation.
CROWDFUNDING: THE DREAM OF GOOD DRINK II
We did our first crowdfunding almost 3 years ago asking for support to continue our project and overcome the initial challenges of creating a business.
And it worked! We have evolved and managed to fulfill our mission of spreading the word about kombucha in Portugal. In this 2nd campaign we need your help to transform a problem into a solution to start a new stage of the company.
NEW CHALLENGES AND OBJECTIVES
Our journey has been a great adventure! Growing an artisanal production of kombucha, maintaining the tradition of natural fermentation, is not a simple task . And in the midst of this, if this challenge wasn't enough, we also launched kombucha vinegars, ginger shots, new flavors and created a reverse logistics process to reuse 75cl bottles. We also dedicate our time to spreading knowledge about fermentation, with workshops, management of starter kits, SCOBYS, tea and tools for home production .
We love to foster innovation , but the excess of new things has overloaded our operation and now we see the need to give a step back before taking two steps forward . This campaign represents the beginning of the journey towards our goal of simplifying and focusing.
We have a problem to overcome, which we decided to transform into an action, to start a new cycle of our project. The kombuchas produced at the end of the 3rd quarter have the wrong expiration date and despite being perfect , the date set for 12/2023 will make it impossible to sell.
PROBLEM AND SOLUTION
We need to drain 6 thousand bottles of 25cl kombucha, produced at the end of September, which are at the ideal point of fermentation, but with expiry labels. Let's turn this stock into a reward, at an unmissable price, for everyone who supports this campaign.
THE GOALS GIVE THE CAMPAIGN
The success of the campaign will allow us to avoid waste /damage from this batch and prepare us for our next objectives:
- End a cycle . We want to end this year with our stocks updated and start 2024 organized to improve our processes.
- Simplify . Reduce from 7 flavors to 4 and from 32 raw material items to be managed to 1 8. We will temporarily pause the production of the Pineapple & Cayena Pepper flavor.
- Sustainability . improve our reverse logistics, bottle washing and ginger shot process, more details in Plan and Calendar.
- Invest . With the proceeds from the campaign, we will invest in tools for sanitizing and washing reusable bottles and in new equipment to support the production of our ginger shot.
1- Crowdfunding PPL 1 (05/07/2021) - https://ppl.pt/kombucha
2- Crowdlending 1 GoParity (07/02/2022) - https://goparity.com/project/mai-kombucha-223
3- Crowdlending 2 GoParity (25/05/2022) - https://goparity.com/pt-pt/project/mai-kombucha-ii-256
4- Crowdlending 3 GoParity (01/07/2022) -https://goparity.com/project/mai-kombucha-iii-276