THE DREAM OF GOOD DRINK II

The dream of the Good drink is real! In our 2nd crowdfunding campaign we want to share with you our current challenges and objectives in search of a more sustainable and efficient operation.

CROWDFUNDING: THE DREAM OF GOOD DRINK II

We did our first crowdfunding almost 3 years ago asking for support to continue our project and overcome the initial challenges of creating a business.

And it worked! We have evolved and managed to fulfill our mission of spreading the word about kombucha in Portugal. In this 2nd campaign we need your help to transform a problem into a solution to start a new stage of the company.

NEW CHALLENGES AND OBJECTIVES

Our journey has been a great adventure! Growing an artisanal production of kombucha, maintaining the tradition of natural fermentation, is not a simple task . And in the midst of this, if this challenge wasn't enough, we also launched kombucha vinegars, ginger shots, new flavors and created a reverse logistics process to reuse 75cl bottles. We also dedicate our time to spreading knowledge about fermentation, with workshops, management of starter kits, SCOBYS, tea and tools for home production .

We love to foster innovation , but the excess of new things has overloaded our operation and now we see the need to give a step back before taking two steps forward . This campaign represents the beginning of the journey towards our goal of simplifying and focusing.

We have a problem to overcome, which we decided to transform into an action, to start a new cycle of our project. The kombuchas produced at the end of the 3rd quarter have the wrong expiration date and despite being perfect , the date set for 12/2023 will make it impossible to sell.

PROBLEM AND SOLUTION

We need to drain 6 thousand bottles of 25cl kombucha, produced at the end of September, which are at the ideal point of fermentation, but with expiry labels. Let's turn this stock into a reward, at an unmissable price, for everyone who supports this campaign.

THE GOALS GIVE THE CAMPAIGN

The success of the campaign will allow us to avoid waste /damage from this batch and prepare us for our next objectives:

• End a cycle . We want to end this year with our stocks updated and start 2024 organized to improve our processes.
• Simplify . Reduce from 7 flavors to 4 and from 32 raw material items to be managed to 1 8. We will temporarily pause the production of the Pineapple & Cayena Pepper flavor.
• Sustainability . improve our reverse logistics, bottle washing and ginger shot process, more details in Plan and Calendar.
• Invest . With the proceeds from the campaign, we will invest in tools for sanitizing and washing reusable bottles and in new equipment to support the production of our ginger shot.

Campaign links:

1- Crowdfunding PPL 1 (05/07/2021) - https://ppl.pt/kombucha

2- Crowdlending 1 GoParity (07/02/2022) - https://goparity.com/project/mai-kombucha-223

3- Crowdlending 2 GoParity (25/05/2022) - https://goparity.com/pt-pt/project/mai-kombucha-ii-256

4- Crowdlending 3 GoParity (01/07/2022) -https://goparity.com/project/mai-kombucha-iii-276

About the author

Hello!

I'm Gonçalo , I was born in Portugal , but grew up in Rio de Janeiro, and returned to the country in 2019 at the age of 26, to start MAI Kombucha .

Before embarking on this entrepreneurial journey, I traveled the world for 4 years and it was during this period that I discovered and fell in love with this drink. I lived my first Portuguese summer in 2019 and the lack of a truly good Kombucha was the trigger to start the Sonho da Bebida do Bem.

Right at the beginning of the project I met Fran , who fell in love with the Kombucha Universe and since then, together we have fermented the brand's growth every day. Our work is to produce positive transformations, spread the culture of kombucha in Portugal, whether with SCOBYs for people to make at home, or with the drink ready to consume.

In conversation with Fran, we reflected on the path of the last 4 years of the project. MAI transformed our lives. The desire to make it grow also made us grow . We gained a purpose that taught us resilience and belief in the process. Our focus is to evolve 1% every day and, in the long term, build a company that symbolizes a new era in the food industry, healthier and more sustainable.

Thank you MAI and to all of you who support us!

Budget and due dates

In addition to the positive results that the success of the campaign will bring, such as avoiding waste/loss and organizing our stock for the new year, the financial resources obtained will be directed to help with the investment of simple tools, but which will have a significant impact on our routine. daily.

Every small investment results in large gains in productivity, motivation and improvement in our production process. The acquisitions planned with the success of the campaign are:

1. Food Processor (€800): This equipment is used to grind the fresh ingredients used in the flavoring/aromatization phase (ginger, turmeric, apple and lemon). We have been using a "homemade" processor for three years, but it no longer meets our production volume. Furthermore, to improve the pressing and use of food, we need a more robust processor, especially for the production of our ginger shot.

2. Metal Bottle Container (€400): We are having success in the recovery and circularity of bottles. However, the current storage format in stackable crates is no longer suitable for the number of bottles we are receiving. This container will allow more efficient storage of 75cl bottles, integrating with the washing and sanitizing process.

3. Bottle Washing Tools (€350): We intend to purchase a pressure washing machine, along with new silicone brushes, including an electric one. These tools will ensure our bottles are ready for new life and reuse.

The investments will be made in the 1st quarter of 2024 and the results will be shared, as usual, with our community.

Images

Documents

• mai_kombucha_report_2020-2023.pdf

  pdf • 90.03 KB