The Future of Barata is Today
PPL Causas

The Future of Barata is Today

BARATA BOOKSTORE IS AT THE RISK OF CLOSING. WE ARE ONE OF THE LAST INDEPENDENT BOOKSTORES IN LISBON AND WE NEED YOUR CONTRIBUTION TO SURPASS THE FINANCIAL DIFFICULTIES GENERATED...

  • 26225

    raised

    13% of 190 000€

    316 backers

  • 18/08/2020

    Expired on

  • Not funded

    This project was unable to raise the required funds

BARATA BOOKSTORE IS AT THE RISK OF CLOSING. WE ARE ONE OF THE LAST INDEPENDENT BOOKSTORES IN LISBON AND WE NEED YOUR CONTRIBUTION TO SURPASS THE FINANCIAL DIFFICULTIES GENERATED BY THE COVID-19 PANDEMIC AND TO SUPPORT THE REVITALIZATION OF THE BOOKSTORE.

BARATA BOOKSTORE IS AT THE RISK OF CLOSING AND LAUNCHES THIS CAMPAIGN TO SUPPORT ITS REVITALIZATION. WE ARE ONE OF THE LAST INDEPENDENT BOOKSTORES IN LISBON AND WE NEED YOUR CONTRIBUTE TO SURPASS THE FINANCIAL DIFFICULTIES GENERATED BY THE COVID-19 PANDEMIC.

It is our purpose to live exclusively on our own sales and revenues, offering a quality service, but at this moment we need to save time and financial sustainability to execute a renovation plan (starting now and ending within two years).

LIVRARIA BARATA had been fighting for sustainability in a context in which the market made independent bookstores the weakest link in the publishing and bookselling sector. With the pandemic of COVID-19, BARATA suffered a drop of almost 90% of sales, maintaining all operating costs, due to the sudden lack of customers.

Despite this, BARATA manteined the doors open and the spirit of public service during the confinement, not depriving the citizens of the offer of cultural, informative, recreational, educational products .

He adapted the operation , reinforcing the digital media and creating a home delivery service to reach customers, an assumed effort made with a lot of personal and financial sacrifice, by LIVRARIA and its employees.

Even with this effort, this emblematic space - an independent company, which still belongs to the founder's family and on which other families depend - can close if there aren't many more like us who believe that books are important and that local businesses are indispensable. 

The decision to launch this campaign was made with a great sense of responsibility because the money raised will be used exclusively for the service we provide. The counterparts presented are, therefore, thought to be an investment and, therefore, are poured into cultural and informative products in favor of our supporters.

Thus, the funds raised with this campaign are intended to:

  • Restore stocks immediately
  • Ensure operating costs by the end of 2020
  • Requalify the historic shop for new activities and implement an e-commerce platform, from the 3rd quarter of 2020
  • Ensure campaign costs (PPL Platform Commissions)

These actions will have to be accompanied by the activation of a cultural plan and a communication strategy to attract new audiences and retain customers, which we hope to ensure with the financial sustainability of the business.

Be a part of BARATA's Future!

Aspectos das estantes modernistas

About the author

BARATA is a family owned and managed company, created by António Barata in 1957, and which continues to be owned by the family. Its history is strongly linked to the history of Lisbon and the origin of everything is the flagship bookstore on Avenida de Roma, which started out as a small book, stationery and tobacconist shop and which in the 1980s underwent a major architectural transformation that made it the space it is today, with its Portuguese stone pavement.

In the years 2010, to give impetus to the business, Barata entered into a commercial partnership with the Leya Group, through which it has priority access in the commercialization of all the Leya Group trademarks, from general editions to school ones.

But when BARATA - today classified as STORE WITH HISTORY - opened 63 years ago, it came to answer a need. Born in the mists of the dictatorship, it has become a space for literary communion, resistance and knowledge sharing. This led to its founder being persecuted by the political police, which did not give up his objective: to keep the doors of a cultural space open and to create a community of free thought.

BARATA was created in the light of the great independent bookstores, heirs of the Europe of Lights, precursors of literacy and the promotion of knowledge, in a plural, humanistic and universalist logic. The space has evolved, in size and offer, investing heavily in technical education and in the children's and youth areas, presenting today one of the most careful educational offers in the City.

The world has changed and with it the publishing and book sector, access to information and knowledge has taken on new tools, the relationship of the younger generations with books, newspapers, paper, has become different. Hence the loss of readers, due to the socio-cultural changes that have occurred since the 1990s, was a step, added to the crushing of the book sector by other sectors, especially the multimedia media, and publishing policies that bet on an immediate literature, but not even so more demanding.

Today LIVRARIA's anti-fascist resistance work will say little to younger generations. But its relevance as a cultural and educational space continues to show signs, a house that supports many schools based on the Areeiro / Alvalade axis and which brings together a community of readers.

The future we want to celebrate will bring a bold cultural project, making this space a center of culture and dissemination, prepared to reach future generations.

Budget and due dates

The funds raised will be applied as follows:

  • Restore stocks immediately
  • Ensure operating costs by the end of 2020
  • Requalify the historic space for new activities and implement an e-commerce platform, from the 3rd quarter of 2020
  • Ensure campaign costs (PPL Platform Commissions) at the end of the campaign
  • Invest with
    15€ or more

    Gift voucher

    Offer of 5 euros in a 5 euros nominal check, which can be used for purchases with a value equal to or greater than 30 euros, from 1 Dec 2020. Postcard / bookmark Livraria Barata offer. Shipping not included. Public recognition inscribed in Barata's site.

    98 backers

  • Invest with
    25€ or more

    Gift voucher

    Offer of 10 euros in nominal checks of 5 euros each, which can be used for purchases with a value equal to or greater than 30 euros each, as of 1 Dec 2020. Bookmark Livraria Barata offer. Shipping not included. Public recognition inscribed in Barata's site.

    60 backers

  • Invest with
    50€ or more

    Gift voucher

    Offer of 20 euros in nominal checks of 5 euros each, which can be used for purchases of a value equal to or greater than 30 euros each, from 1 Dec 2020. Bookshop cloth bag offer. Shipping not included. Public recognition inscribed in Barata's site.

    78 backers

  • Invest with
    100€ or more

    Gift voucher

    Offer of 50 euros in nominal checks of 5 euros each, which can be used in purchases of a value equal to or greater than 30 euros each, from 1 Dec 2020. Bookshop cloth bag offer. Shipping not included. Public recognition inscribed in Barata's site and Mural.

    58 backers

  • Invest with
    250€ or more

    Gift voucher

    Offer of 125 euros in nominal checks of 5 euros each, which can be used for purchases of a value equal to or greater than 30 euros each, from 1 Dec 2020. Bookshop cloth bag offer. Shipping not included. Public recognition inscribed in Barata's site and Mural.

    10 backers

  • Invest with
    500€ or more

    Gift voucher

    Offer of 250 euros in nominal checks of 5 euros each, which can be used for purchases of a value equal to or greater than 30 euros each, from 1 Dec 2020. Bookshop cloth bag offer. Shipping not included. Public recognition inscribed in Barata's site and Mural.

    13 backers

  • Invest with
    1500€ or more

    Autographed books

    Offer of one signed and dedicated book by authors to be announced. Bookshop cloth bag offer. Shipping not included. Public recognition inscribed in Barata's site and Mural.

    1 backer

  • Invest with
    7500€ or more

    Work of art

    Offer of artwork by authors to be announced. Shipping not included. Public recognition inscribed in Barata's site, Mural and social media.

    No backers yet. Be the first one!

Sat, 16/01/2021 - 18:21

Fri, 27/11/2020 - 14:54

Payout completed

The raised funds have been transferred to the campaign owner

18/08/2020

Campaign ended

The campaign failed to raise the total amount

Mon, 03/08/2020 - 15:37

Prolongamento até dia 18 de Agosto

PRÓXIMOS PASSOS: A ESPERANÇA É A ÚLTIMA A MORRER 📌 Termina hoje a nossa angariação de fundos. Ficámos muito longe do nosso objectivo, que é essencial para conseguir manter as ...

Read more

Tue, 16/06/2020 - 11:32

First five backers

We've gathered the first 5 backers. Hurray!

Campaign launched

16/06/2020

Join us so you can take a part in this campaign. Register

  • Livraria Barata

    Prolongamento até dia 18 de Agosto

    PRÓXIMOS PASSOS:
    A ESPERANÇA É A ÚLTIMA A MORRER
    📌 Termina hoje a nossa angariação de fundos. Ficámos muito longe do nosso objectivo, que é essencial para conseguir manter as portas abertas.
    ✅ Duas coisas nos têm aguentado de pé, nestes últimos dois meses:
    • A esperança de que conseguiríamos reunir o montante financeiro, para ganhar fôlego para manter as portas abertas…
    • E a procura mais continuada e persistente dos nossos clientes, que nos permitiu, pelo menos, não agravar a situação financeira em que nos encontramos.
    📌 A todos os que nos têm apoiado, seja com contributos na campanha, seja nas compras regulares na Livraria, seja nas acções de promoção e divulgação em que têm participado, a todos, muito obrigada! 💛
    📌Sem vós estas portas já estariam encerradas. A visita dos nossos clientes, as suas compras e as suas reservas é que nos têm permitido funcionar.
    📌 Aqui chegados e não tendo conseguido reunir o montante financeiro necessário, a pergunta que se impõe é …
    O QUE VAI ACONTECER?
    📌 Não estivemos parados estes meses. Desenvolvemos contactos e fomos contactados por variadas entidades, no sentido de identificar e desenvolver soluções que nos permitam ter esse Futuro de que falamos na campanha. Esse trabalho é moroso e complexo e não está terminado. Precisa de mais tempo para se concretizar.
    📌 Por isso, tomámos uma série de decisões que se impõe sejam comunicadas a todos os que têm apostado em nós e na nossa continuidade.
    📌 Assim, OS PRÓXIMOS PASSOS SÃO:
    ✅ • PROLONGAMENTO DA CAMPANHA – Solicitámos, e foi aceite pela plataforma PPL, o prolongamento da nossa campanha de angariação de fundos por mais 15 dias. Quem quiser e puder contribuir tem até ao dia 18 de Agosto para o fazer, nas mesmas condições e com os mesmos recursos que até aqui.
    ✅ • NEGOCIAÇÕES PARA REESTRUTURAÇÃO - Vamos continuar a desenvolver os trabalhos e negociações com algumas entidades públicas e privadas que nos estão a ajudar a encontrar alternativas ao encerramento.
    ✅ • ENCERRAMENTO ADIADO - Manteremos a Livraria a funcionar, na expectativa dos resultados destas acções em curso e adiaremos a decisão de encerramento enquanto as compras regulares dos nossos clientes nos permitirem pagar os custos diários mínimos (ordenados, rendas, fornecimentos).
    📌 Mas, para que tudo isto seja possível precisamos de contar com o seu apoio incondicional.
    Esse apoio pode materializar-se de várias formas:
    ✅ • Na compra regular dos seus livros, publicações, artigos de papelaria, etc.;
    ✅ • Na compra/reserva dos livros escolares para o próximo ano lectivo;
    ✅ • Na contribuição financeira na campanha de angariação de fundos;
    ✅ • Na divulgação da campanha junto dos seus amigos;
    📌 Este não é o momento de baixar os braços, é o momento de trabalhar ainda mais para conseguirmos o nosso objectivo.
    📌 Porque quanto mais alternativas tivermos na mão, melhor.
    ‼️ CONTAMOS CONSIGO!
    ‼️ SIGA-NOS, PARTILHE, VISITE-NOS!
    ‼️ CONTRIBUA NA NOSSA CAMPANHA!

    Log in or register to post comments

  • Rui Pedro Ribeiro

    Sonho

    Bom dia
    Eu sou o Rui Pedro Ribeiro, tenho 23 anos, sou da milheirós e tenho uma doença genética, chamada de Distrofia Muscular de Duchenne. que não tem cura. Sou atualmente atleta federado do FC Porto desde 2016 na modalidade de boccia.Estou a tirar a licenciatura em Contabilidade e Administração no ISCAP. Estou atualmente a fazer uma campanha no PPL, a pedir ajuda para a compra e adaptação de uma casa adaptada às minhas necessidades. Na minha casa atual, encontro-me sem espaço, uma vez que na passagem para o meu quarto bato imensas vezes com os pés na porta, porque é estreita. Não consigo ter um quarto de banho adaptado, para ir à casa de banho a situação é pior, tenho de ficar com a cadeira no corredor e a minha mãe tem de pegar em mim ao colo, também bato com os pés na porta, e já me magoei várias vezes. https://ppl.pt/causas/ruipedro , podem partilhar pf!?E se poderem apoiar nem que seja com um 1€, pq se muitos apoiarem com um pequeno valor facilmente se junta muito!! Obrigado! abraço

    Log in or register to post comments

  • Rémi Galipeau

    Gogogo, Barata!!!

    Gogogo, Barata!!!

    Log in or register to post comments

316 members of the PPL community
support this campaign

  • 190
    new backers

  • 126
    recurrent backers

  • 63
    anonymous backers

Meet the people helping this dream come true