BARATA BOOKSTORE IS AT THE RISK OF CLOSING. WE ARE ONE OF THE LAST INDEPENDENT BOOKSTORES IN LISBON AND WE NEED YOUR CONTRIBUTION TO SURPASS THE FINANCIAL DIFFICULTIES GENERATED BY THE COVID-19 PANDEMIC AND TO SUPPORT THE REVITALIZATION OF THE BOOKSTORE.
BARATA BOOKSTORE IS AT THE RISK OF CLOSING AND LAUNCHES THIS CAMPAIGN TO SUPPORT ITS REVITALIZATION. WE ARE ONE OF THE LAST INDEPENDENT BOOKSTORES IN LISBON AND WE NEED YOUR CONTRIBUTE TO SURPASS THE FINANCIAL DIFFICULTIES GENERATED BY THE COVID-19 PANDEMIC.
It is our purpose to live exclusively on our own sales and revenues, offering a quality service, but at this moment we need to save time and financial sustainability to execute a renovation plan (starting now and ending within two years).
LIVRARIA BARATA had been fighting for sustainability in a context in which the market made independent bookstores the weakest link in the publishing and bookselling sector. With the pandemic of COVID-19, BARATA suffered a drop of almost 90% of sales, maintaining all operating costs, due to the sudden lack of customers.
Despite this, BARATA manteined the doors open and the spirit of public service during the confinement, not depriving the citizens of the offer of cultural, informative, recreational, educational products .
He adapted the operation , reinforcing the digital media and creating a home delivery service to reach customers, an assumed effort made with a lot of personal and financial sacrifice, by LIVRARIA and its employees.
Even with this effort, this emblematic space - an independent company, which still belongs to the founder's family and on which other families depend - can close if there aren't many more like us who believe that books are important and that local businesses are indispensable.
The decision to launch this campaign was made with a great sense of responsibility because the money raised will be used exclusively for the service we provide. The counterparts presented are, therefore, thought to be an investment and, therefore, are poured into cultural and informative products in favor of our supporters.
Thus, the funds raised with this campaign are intended to:
- Restore stocks immediately
- Ensure operating costs by the end of 2020
- Requalify the historic shop for new activities and implement an e-commerce platform, from the 3rd quarter of 2020
- Ensure campaign costs (PPL Platform Commissions)
These actions will have to be accompanied by the activation of a cultural plan and a communication strategy to attract new audiences and retain customers, which we hope to ensure with the financial sustainability of the business.
Be a part of BARATA's Future!