A doctor, 12 chefs, social networks, 1 book and tens of TV shorts. All towards promoting the adoption of healthier lifestyles and sustainable eating habits; a culture of living healthy.
We seek the support for the initial investment of a health promotion project. This project will use these funds towards creating original content with famous chefs for TV and social networks, as well as a book with original recipes from those chefs.
This project will put together a duo made up of Cardiologist and Professor Fernando de Pádua and a selected famous Cuisine Chef, in what can only be considered an improbable dynamic.
12 sessions, 12 months, 12 chefs. Each one a notable and recognizable professional of the field. And each one will present a set of 4 recipes, featuring healthy traditional Portuguese products and ingredients, created towards promoting a new tradition of eating healthy.
The Professor Fernando de Pádua foundation has always strived for the promotion of healthier eating habits, and is promoting this strategy in conjunction with Direção Geral de Saúde (DGS), the Portuguese public institution for health.
Each one of the partners involved in this project, besides the logistical and financial support made available, will use their respective social networks to promote the contents, before and after each session.
Prof. Pádua e Isabel Zibaia na cozinha
The support we ask of you for the 1st phase of this project will go mostly towards the elevated costs of producing and capturing video and sound. These contents will be used for all the consequent phases of the project, the social media contents, the book and the programs in a TV friendly format.
We invite all of you to contribute towards this initial goal and participate in this project. By segmenting this project in different phases, we hope to increase the potential of the audience we are able to reach.
The cause for a longer and healthier life must be fought and strived for by all.
Please help us by contributing and divulging this project!
Mise en place da sopa saudável, um segredo da Isabel Zibaia
About the author
The Professor Fernando de Pádua Foundation is a Portuguese non-profit.
We believe in good causes and the goodwill of those that contribute towards them.
Our financial framework representes the goodwill of our donators and benefactors. We would not be able to make our projects a reality without them.
We consider that government entities
We believe this project benefits all, and helps promote the well-being and longevity of a population in general.
We count with your support to implement this project successfully in what we consider to be a new and innovating framework to spread our cause, and to successfully reduce one of the biggest causes of cardiovascular disease in Portugal – the excess consumption of salt.
Foto Promotor
Budget and due dates
Phase 1 Calendar – Media, Crowdfunding and Social Networks
(From present until June 2019)
This phase represents the highest costs through expenses with image and sound capture and edit, as well as specialized culinary filming environments and project organization with a specialist in the area.
Design costs, book editing, video and sound editing, producing the culinary sessions, studio renting, expenses with cooking ingredients, personnel transports and others amount to a grand total of €35.000. We ask for a third of that value to help fund the project.
The filming have already begun through our unbelievable partners and their devotion and belief in our project. As of date, we have finished 3 sessions, with 9 other to go.
Phase 2 Calendar – Publishing and divulging the "Uma Tradição de Comida Saudável” book (A Tradition of Healthy Food)
(Bilingual English and Portuguese edition to launch Fall 2019)
This phase has the support of the book editor Ancora Editora.
The budget amounts to over €40.000, but will be covered with the profits from the sale of the book.
Phase 3 Calendar – TV Broadcast and/or Media Platforms
(48 programs in 3-5 minute segments, each featuring a recipe. Will start airing with the 2019 Book Fair)
The phase 1 sessions have been integrally filmed, however, this phase will demand additional editing to make 48 Broadcast-worthy programs. We will air this through a Media Partner. Producing and editing these videos is a costly and highly specialized affair that we hope to achieve with the help of a Media Partners.
During Phase 3, we expect to have garnered enough public recognition through our work in the previous 2 phases, and hope to have found a main sponsor to ally themselves to our cause. It is of the utmost important that this sponsor allies and commits itself to this cause, helping us promote healthy lifestyles. We hope to find an entity that shares the same principles and values that embody the Professor Fernando de Pádua Foundation.
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