Relaunch of the Vitinho Pillow

The childhood dream and sleep companion pillow will return in a very special edition for parents and children to remember and share the best hug in the world.

Remember the Vitinho Pillow?

Filled with tenderness and childhood memories, from several generations? From the mid-1980s until 1997, Vitinho announced bedtime daily on the public television channel.

Today these generations are the mothers and fathers! Therefore, in 2019, we returned to Almofada Vitinho, providing children of this generation with moments of great fun and restful naps, just like their parents did.

The Vitinho Pillow was a success, with thousands of hugs from little sleepers. The launch was so overwhelming that the pillows sold out!

However, production constraints and logistical restrictions created by Covid-19 prevented us from ensuring new production.

And yet, daily more moms and dads ask for the return of the Vitinho Pillow… therefore the challenge of making it a reality again is unavoidable.

So it's time! We ask the creator of Vitinho, José Maria Pimentel, for his collaboration again, so that more children can have the hugs of this sleep and dream companion.

So, let's transform the dream into a new Vitinho Pillow, to remember, share and build memories between parents and children. The best companion for the most fun games and for a restful sleep, because sleeping well helps to grow!

And because we grow up while sleeping, we count on you to take on the challenge of helping to spread what Vitinho taught us:

"Early to bed and early to rise

wake up stronger

and smarter

That's growing up"

Other ways to help

Share this campaign with family, friends and co-workers!

Thank you for your support from the Koala team!

We are available to answer any questions via the email address: marketing@koalarest.com

About the author

Koala Rest was created to help Portuguese people sleep better and improve their quality of life .

A 100% Portuguese brand that develops innovative products, designed according to the climate and preference of Portuguese consumers and without intermediaries, to provide exceptional comfort and quality at a fairer price.

Koala Rest is committed to innovation and currently produces more than 6,000 mattress sizes, selling other products such as the Koala Pillow, Koala Bed, Koala Sommier and the new Koala Comforters and Koala Sheets.

Budget and due dates

Budget:

The intended value of €3,000 corresponds to the budget of:

• Prototype Development €500
• First Production €1,000
• Design and Image Rights €1,200
• Launch Support Actions €300

Scheduling:

• Pre-booking phase - priority access for action supporters on the platform during April;
• Delivery of the Vitinho Cushion(s) to supporters during April-May, the expected date for the product's launch.

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