We communicate the Value of Central Portugal - be a protagonist!

We communicate the Value of Central Portugal - be part of this value chain and become a partner of Rubrica Tendências - FM and TV-Online media.

TRENDS HEADING

Innovation. Communication and Trends

Collaborative social communication project, informative section, whose purpose is to inform and communicate around innovation, market trends, communication, marketing, entrepreneurship, from the Center of Portugal, to Portugal and to the World, disseminated via FM " radio stations in the central region" and online.

Rubrica Tendências aims to inform, communicate and promote market trends, the value, stories and authenticity of the Center of Portugal, inviting local, regional, national and international experts to address current topics, we privilege managers, businesspeople, students and community from the Central Region to share the stories, experiences and authenticity that the Center of Portugal offers in terms of Tourism, Culture, Wines, Academia, Employment, Talents, among others.

We intend to generate a value chain connected to the business, organizational, academic and human fabric around Innovation, Tourism, Experiences, Entrepreneurship, Sustainability and Market Trends.

We are an information, communication and trends section, and we are using the support of PPL and its stackholders, with the aim of improving and becoming a reference social communication project with notoriety, around current issues, disseminated via FM "Central region radios" and online from the Center of Portugal, for Portugal and for the World.

We therefore requested the contribution of PPL, to gain strength and have financial resources to generate more and better video and editorial content, thus generating more notoriety, reputation and digital reach.
We intend to create an online TV channel “Market Trends” and a digital platform , generating more frequent and more professionalized content, with communication and digital marketing mechanisms and interaction "newsletter, e.marketing, landing page", with the aim of promote the center of Portugal and the entire business, organizational, academic and human value chain, as well as the themes of innovation, market trends, sustainability and entrepreneurship.

The informative section “trends section” began in 2022, with strategic partnerships with radio stations in the Center region - RCI - Viseu and RCS - Seia - FM RCI 105.5 | 104.8 | RCS 93.6, whose geographic coverage allows the Central Region to be covered via FM and the world online.

Rubrica Tendências currently has a fortnightly frequency, promoted on the social networks "Facebook, Instagram, PodCast, LinkedIn and TikToc" and FM RCI - Viseu and RCS - Seia - FM RCI 105.5 | 104.8 | RCS 93.6

We attach for your analysis our 2023 promotional video, whose narrative summarizes our purpose and value chain:

"The Trends Section brings to you the Value of the Central Region.

Market Trends, Innovation and Sustainability are a crucial factor for a more cohesive economy, a more capable society and a more promising future.

Allied with the business, organizational, academic and human fabric, it informs and energizes the value, stories and authenticity of the Central Region.

Available on channels. Social Networks | YouTube | PodCast | FM – Radios from the Central Region

About the author

Lucilia Isabel Gonçalves Correia

Promoter, Director and Moderator of Rubrica Tendências

Tml: 934107350 | e.mail: cila.correiaa@gmail.com

Holds a vast academic and training background in the areas of: accounting and administration, IT management, technologies, design and multimedia, marketing and communication, personal management and leadership.

- Director of Public Administration - Modernization Interaction with Citizens

- Author and Co-Author

- PhD student in Information and Communication of Digital Platforms, Master in Marketing and Communication, Degree in Multimedia Technologies and Design at the Polytechnic Institute of Viseu, attended the Degree in IT Management at the Universidade Católica Portuguesa and Degree in Accounting and Administration at the Escola Superior de Tecnologia in Viseu.

LinKedin profile

Cila Correia website

Budget and due dates

February 14th to April 30th - APPLICATION duration of PPL support

TOTAL MONTH: 1,650 * 9 MONTHS - April to December = 13,200 - Support requested from PPL = 3,000 euros

- Video team - from March to December - Image capture and editing of 2 monthly items - 500 / month

- 1 Journalist - Create content for the digital platform and Online Magazine - May to December - 300 euros / month

- Content manager / Digital Marketing - E-mail Marketing Campaigns / Newsletter / management and sending of information / communication campaigns / social media management / YouTube - March to December - 300 euros / month

- Director and presenter of Rubrica Tendências - May to December - Content research and managing guests and locations for filming - 2 monthly items - 350 euros / month

- Local Radio Contract "RCI and RCS" - 8 daily spots and broadcast of trending items on Saturdays "fortnightly" - 11:00 am with repetition at 7:00 pm - 200 euros / month

📻FM 105.5 | 104.8 | 93.6 - 11:00 and 19:00
RCI Viseu | Rádio Cultura de Seia - Geographic range - Central Region

Images