Surf REC is creating the app that will elevate your surfing experience. Film your surf sessions with the help of robotic cameras installed on the main surf spots, and download the videos automatically. Discover this and much more! (click play for video)
Under the motto “the better you surf, the more you have fun”, Surf REC's mission is to transform normal surfers into happier surfers.
We built the 1st Global Online Surf Coaching Platform, bringing together professional coaches from all over the world, available to help any surfer, anywhere in the world, just a click away.
How does all this work?
Camera Sharing concept:The physical model consists of structures equiped with 4 cameras and an e-kiosk, installed on the beach, offering a self service experience - ON DEMAND.
B2B - Platform as a Service
We developed an Auto-Tracking Camera technology, designed to operate surf footage autonomously. Guided by a bracelet-device that the user carries into the water on his arm, the system guarantees highly effective tracking and never misses its target. And yes, you will no longer feel the pressure of being watched, NOW, IT'S JUST YOU AND A ROBOT!
Filming sessions can be in SOLO MODE (1 user/ camera) or DUAL MODE (2 users/ camera).
SOLO: 0,18€/min = 10,80€/h | DUAL: 0.14€/min = 8,40€/h
Online Coaching Platform
Respecting the freesurfer spirit, the Surf REC COACHING does not impose any commitments. The user can spontaneously schedule loose sessions, progressing at his own pace. But he can also opt for a specific program, progressing at pre-defined rhythms.
Technical support for several surfing modalities: Shortboard; Bodyboard; Longboard; SUP; Kitewave; Skimming and Bodysurfing.
How to use the Online Coaching platform?
- Open the app
- Choose “Coaching”
- Choose a coach
- Schedule the coaching session
- Enjoy your 15 minutes online session
- Save your session to watch whenever you want
With Surf REC COACHING we will be delivering value, not only to surfers, but also to professional coaches, providing them with an alternative in their activity with highly favorable conditions resulting from the advantages of the digital world.
The Pilot-Structure will be set up in Costa da Caparica and it is planned to set up another 14 filming points with a total of 60 cameras from north to south of our coast line and a pioneering group of 10 professional coaches.
- We completed the proof of concept of the autotracking camera system and built the prototype
- We completed the development of the app.
- We lack the UX-UI design of the app to complete the overall product.
The campaign's initial goal (€5,000) will pay for the app's UX-UI design work, a priority that will allow us to go to the beach and reach you. The ideal goal is €10,000, extending the application of the fund also to the website and electronic kiosk design.
In addition to the fundraising itself, this campaign also serves as a demonstration of interest from each of you.
Riding this wave with us is, above all, participating in one of the most significant revolutions in the world of surfing - the era of the freesurfer.
About the author
I'm Afonso Maya, I'm 50 years old and I'm the founder of this project.
The most relevant thing I can say about myself, in this context, is that I'm a surfer for almost 40 years.
The facts may add that I demonstrated the necessary resilience and dynamics to manage, through seas never sailed before, to govern this ship until here.
I saw the Surf industry growing from scratch. 8 years ago, I decided to undertake in this industry with something disruptive and relevant, constructively impacting the surfing community. I even turned down an (irrefutable) proposal to open (one more) surf school. Something would occur to me. And it happened!
After 3 months, I already had a business plan, a brand and I was already at the beach testing the Surf REC's pilot model. Despite the media buzz (googleable) and everyone's enthusiasm, I identified weaknesses in the business model that led me to brake deep before implementing it. In 2018, some friends decided to invest in the project and I managed to incubate at the Mouraria Innovation Center, learning about entrepreneurship, helping me to reach the "pivotage" capable of mitigating the weaknesses of the old business model, resulting in a model highly aligned with current consumption trends .
It was a long and lonely journey, rich in learning and well-deserved achievements. One of the biggest achievements was finally putting together a team with people who are aligned with the business vision and values, investing their time and energy towards a common goal. We are currently 4 co-founders, with complementary skills that are of key importance to success.
Pro Bono Collective
Surf REC's partnership with João De Macedo is a perfect symbiosis. As the creator of Method 7 (universal surf training methodology), João is undoubtedly the right partner and Surf REC, as a project to democratize coaching, is undoubtedly the project that can spread his work throughout the world. João is responsible for qualifying and certifying the resident coaches, standardizing the methodology on our coaching platform.
Shape Your Surf
The goodwill around this project explains the emergence of a volunteer team of professionals, affectionately named "Os Amigos da Surf REC", whose elements contribute pro bono with marketing, design, audiovisual skills, etc. A huge motivation for us!
In App Live Coaching
As a result of a partnership with ISEL University, we took advantage of the collaboration of 3 finalist students in Computer Science. The result was very happy for both parties. We ask the universe to cross paths again soon in the job market!
Budget and due dates
CROWDFUNDING - Initial Goal €5,000
We know that there is little crowdfunding culture in Portugal and that we should go with low expectations (5.000€). But Surfing in Portugal has been exceeding all expectations and that makes us believe in the possibility of reaching the Ideal Goal (10.000€)
UX-UI Mobile App: Start in 2 weeks, finish in 4 to 5 weeks.
UX-UI remaining interfaces: Completion in 6 to 8 weeks after completion of the app
The Filming Voucher and Coaching Voucher rewards can only be enjoyed when we launch the Pilot Unit, never before April 2023.