In 2013, two guys came together to create an online journalism medium that would better mirror their generation. On its 4th anniversary, Shifter launches a crowdfunding to firm their commitment to professionalize the project.
It may not seem like it but starting and maintaining a digital communication platform is getting easier and easier today. The internet has democratized the means of production and the distribution circuit, leaving the real challenges not present in this world of apparent facilities. Views look like readings, likes and reactions look like proof of interested public, but none of these can indicate the effective realization of an idea. On the contrary, in the overflowing media space, the accumulation of these quantitative results must be synonymous with the assumption of a growing responsibility which, although the system does not require, is precise.
Throughout these first four years at Shifter, we could not have been more surprised by the scope of the project, a feeling we have always tried to translate into a reinforcement of the sense of responsibility that has led us here. As amateurs, dedicating part of our time to doing something that would make us feel useful, content in Portuguese and focused on the new digital world that was born following an entire generation.
We realize that only professional dedication can give a solid response to the idea that we have proposed. Invitations to debates, lectures, radio shows, television appearances, video coverage, big interviews and reports, daily follow-up of emerging topics, give us the feeling that - using football jargon to clarify understanding - although we are an amateur club, we can aim to play first league and, above all, to add a new perspective to the current panorama.
We add the notes of recognition with the project that arrive us daily in messages, comments, emails or personal conversations. Anonymous cases whose expression is sometimes dismissed but indispensable both in the chapter of motivation and in constructive criticism or punctual correction - the sense of community and its potential for expansion.
All together determines that in the 5th year of Shifter another firm step is taken by the professionalization of the project. The solidification of editorial processes and editorial criteria, the design of a useful and intuitive digital experience, and the fair remuneration of all stakeholders have become more than essential objectives, criteria for Shifter to maintain the trend of quantitative progression and to respond to the growing demand for quality.
The crowdfunding campaign, through which Shifter intends to obtain 5 thousand euros of funding from its community, appears above all as the sleeve of this commitment and as a way to boost its practical execution. The first initiatives are the new brand we are introducing, a new site, now in the testing phase, and an app, which is under construction. We are counting on your help to continue Shifter!
Throughout these first four years at Shifter, we could not have been more surprised by the scope of the project, a feeling we have always tried to translate into a reinforcement of the sense of responsibility that has led us here. As amateurs, dedicating part of our time to doing something that would make us feel useful, content in Portuguese and focused on the new digital world that was born following an entire generation.
We realize that only professional dedication can give a solid response to the idea that we have proposed. Invitations to debates, lectures, radio shows, television appearances, video coverage, big interviews and reports, daily follow-up of emerging topics, give us the feeling that - using football jargon to clarify understanding - although we are an amateur club, we can aim to play first league and, above all, to add a new perspective to the current panorama.
We add the notes of recognition with the project that arrive us daily in messages, comments, emails or personal conversations. Anonymous cases whose expression is sometimes dismissed but indispensable both in the chapter of motivation and in constructive criticism or punctual correction - the sense of community and its potential for expansion.
All together determines that in the 5th year of Shifter another firm step is taken by the professionalization of the project. The solidification of editorial processes and editorial criteria, the design of a useful and intuitive digital experience, and the fair remuneration of all stakeholders have become more than essential objectives, criteria for Shifter to maintain the trend of quantitative progression and to respond to the growing demand for quality.
The crowdfunding campaign, through which Shifter intends to obtain 5 thousand euros of funding from its community, appears above all as the sleeve of this commitment and as a way to boost its practical execution. The first initiatives are the new brand we are introducing, a new site, now in the testing phase, and an app, which is under construction. We are counting on your help to continue Shifter!
Shifter
Evento Shifter
Malta, achamos que devem ser os primeiros a saber. Dia 3 de Abril, pelas 18h30, faremos um pequeno evento de apresentação do novo site do Shifter no Palácio Baldaya, em Lisboa. É uma oportunidade para conhecerem mais sobre o projecto e conhecerem-nos a nós, bem como de reclamar as vossas recompensas. Quem não puder estar presente, receberá as recompensas para a morada que nos indicou posteriormente. Desculpem a demora no processamento das recompensas, mas tivemos de esperar que todas chegassem até nós e de organizar tudo! Muito em breve, daremos mais novidades sobre o evento.
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Shifter
Precisamos da tua morada
Se ainda não nos enviaste a morada, pedimos-te que o faças com a maior brevidade possível para marioandre@shifter.pt, caso contrário não conseguiremos fazer-te chegar as recompensas. Obrigado!
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Nuno CunhaShifter
morada
rua rosa araujo nº 2 5º esquerdo 1250-194 Lisboa
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Shifter
Pedido de dados pessoais
Queremos agradecer, mais uma vez, o teu apoio. Para que possamos processar o envio das recompensas, pedimos a quem não nos facultou dados pessoais, nomeadamente a sua morada, que o faça, enviando um e-mail para marioandre@shifter.pt. Muito obrigado!
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Shifter
Obrigado pelo apoio!!!
5 738 euros angariados de 193 apoiantes na campanha de crowdfunding do Shifter!
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Shifter
Últimas 2 semanas!!!
Estamos com 80% do objectivo de 5 mil euros. Temos neste momento 4 mil! um muito obrigado aos 150 apoiantes. Obrigado pelo vosso apoio na profissionalização deste projecto, que queremos continuar a fazer para vocês. Sem truques. De forma livre, inovadora e rigorosa!
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Shifter
Alargamento do prazo
Queremos agradecer a todos os que, nesta semana, contribuíram para a nossa campanha de crowdfunding. Estamos a 75% do objectivo, a caminho dos 80% e dos 4 mil euros. Decidimos alargar o prazo da campanha por mais duas semanas. Assim sendo, ela vai terminar dia 16 de Janeiro em vez de no dia 2. Mais uma vez: um gigante obrigado aos já 126 apoiantes!
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Shifter
Um esclarecimento sobre as recompensas do crowdfunding
Mais uma vez, queremos agradecer todo o vosso apoio! Ontem mostrámos o design dos autocolantes e dos sacos de pano, esperemos que gostem! Divulgámos também as recompensas surpresa que estarão disponíveis. Todos os detalhes estão aqui: https://shifter.pt/2017/12/shifter-crowdfunding-recompensas/
– 3 passes para o Bons Sons;
– 1 passe para o 180 Creative Camp;
– discos Lovers & Lollypops;
– dezenas de cadernos Mishmash;
– 1 ano de TVCine&Séries;
– 3 subscrições mensais de Filmin;
– dezenas de livros!
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Shifter
Recta final do crowdfunding
Queremos com esta mensagem agradecer o vosso apoio! Graças a vocês, o crowdfunding já vai a 34% do objectivo. O prazo termina dia 2 de Janeiro e só chegando aos 100% é que o valor é angariado de verdade, caso contrário regressa a vocês. Ajudem-nos a divulgando a campanha pelos vossos amigos e contactos. Contamos com o vosso apoio na profissionalização deste projecto, que queremos continuar a fazer para vocês. Sem truques. De forma livre, inovadora e rigorosa!
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