What exactly is a project?
A project is an activity with a well defined date and scope. It could be a book publication, an album debut, an exhibition or an investment required for a new product line or service. It cannot be used to cover operational expenditures for a running business for an arbitrary time period.
On our site each project gets a page where the owner describes their idea to the public. The presentation should be clear and appealing (we would add passionate!) in order to get as much support as possible. It is very important to include a video to help convince your potential investors.
The rewards you offer are equally important. You should offer your investors unique and interesting rewards if they help you - make them become vested in your success, so they themselves will spread the word about your project!