be a bunny: The online store that connects people with animal-friendly brands

What if you didn't waste 10 minutes of your time finding vegan and cruelty free cosmetics and personal care products? The online shop be a bunny is the solution!

Let's be honest. Finding vegan and cruelty-free hygiene products and cosmetics is too complex a task. This was my experience when I decided that I was going to start buying personal care and cosmetic products with these concerns. It takes time and effort to explore products, decipher labels and ingredients to make the right choice. It was frustrating, and sometimes even impossible.

The question was: what would I like to have on the market that would streamline my consumer experience? Thus, the idea of be a bunny was born. The solution to the problem was to create an online store where we could connect animal-friendly and environmentally-friendly brands with people who want to simplify their daily routines. In a way that is simple and almost in the blink of an eye.

Goodbye "complicatedmeter" and hello free time to enjoy products to take care of me.

A be a bunny is based on three core values.

Transparent choice - Transparency in what we do and how we do it because the choice doesn't have to be difficult when you know what you are choosing.

Uncomplicated love - Love is like air... It belongs to everyone. Love doesn't have to be complicated. Even when talking about affection.

Confidence in Caring - Time is scarce and we don't want to waste it. Confidence when choosing the products you want to take care of yourself. 

Now, with this campaign, we want you to also be part of our history. By supporting our campaign, you are not only helping us bring be a bunny to life, but also supporting a movement towards ethical, sustainable, and cruelty-free products.

What if you didn't waste 10 minutes of your time finding vegan and cruelty-free hygiene products and cosmetics?
The be a bunny online store is the solution!

Don't forget: be a bunny

About the author

I'm Andreia, and I'm the founder of be a bunny . From the dream of living in a better world, be a bunny was born.

In 2020 I decided to live more consciously when choosing and buying vegan and cruelty-free personal care and cosmetics products, but I wasted a lot of time trying to confirm the production of the products I wanted to buy and their ingredients. Tired of losing minutes to buy shampoo, the idea of be a bunny arose.

Taking care of ourselves while taking care of animals and our planet doesn't have to be a nightmare.

With the online store, we want to simplify the routine of taking care of ourselves and others.

Budget and due dates

All the value generated in this campaign will be invested in the development of the online store and in the reinforcement of the product inventory. The store has already started to be developed in January 2023, but with the campaign, we intend to improve the user experience.

Costs:

€350- Reinforcement of the products inventory (100 products in total)

€450 - Migration from the Shopify platform to SquareSpace

100€ - Purchase of domain beabunny.com

€210 - Expansion of the community on social networks

€110.70 - Commission costs of 5% of PPL + VAT and payment commission of 2.5% + VAT

We are confident that we will achieve this goal in June 2023.

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