We want to move beyond just kombucha and build a more diverse fermentation project. We've reached the limit of manual kimchi production and need your help to take the next step: buying an industrial processor.
We can't continue to depend on a single product. Why?
We've reached a point where, to build a healthy and financially sustainable company, we see two paths:
There are two options:
- To produce more and more kombucha , industrializing and mass-producing the process to lower costs and be able to compete on price.
- Diversify , creating new products and new revenue streams that allow us to continue making kombucha the way we believe in, without compromising its quality.
We want to work towards the second approach.
We don't want to industrialize MAI kombucha and enter the market's price war. But we still need a solution so we can consolidate ourselves with more balance and sustainability.
That's why we started making kimchi. Then came the shots. And we want to continue exploring other fermented and real foods.
This is the idea we've been developing: The End of Monoculture.
Time
We believe that diversity can be a way to build a more balanced, resilient, and long-lasting MAI (Maintenance, Innovation, and Communication).
We've discovered over the course of this year that diversification can also be dangerous. Making kimchi, shots, and continuing to produce kombucha at the same time brought more processes than we could handle.
Kimchi and sauerkraut are proving popular, but they require a lot of work, and we've reached the limit of what we can produce by hand with a home food processor.
What is the objective of the campaign?
To raise, through rewards, the necessary funds to purchase an industrial food processor.
This machine will make one of the most time-consuming steps in our kimchi production much faster and simpler: cutting and preparing the vegetables .
This is an important step towards continuing to increase kimchi production without turning a traditional process into one that is impossible to manage.
Why this campaign?
The new equipment costs around €8,800 . MAI can invest part of this amount, but we need to raise the rest.
At the same time, we have product available and we launched this campaign to make an effort to raise the remaining stock.
When you purchase one of the campaign rewards, you're not simply making a donation. You receive MAI products and, at the same time, help us transform those products into liquidity so we can make this investment without compromising the company's financial health.
We are entering our seventh year and this will be our third crowdfunding campaign , in addition to the five crowdlending campaigns we have done along the way.
We have grown slowly, trying not to take steps that are bigger than we can handle. And it is precisely this prudence that leads us, once again, to ask for the support of our community to take the next step.
