How does PPL promote my project?
A good communication plan is crucial for the result of any crowdfunding campaign. You need to identify your target audience and the best means to reach it.
The main campaign manager is the project owner themselves. They are the ones who know the specific domain (architecture, board games, fashion, etc.) and has direct access to their inner circle of friends, family and partners.
PPL complements that communication in generic social networks, periodic newsletters, events and partner contacts. It is worth mentioning that these PPL actions do not replace project owner's, especially the inner circle, crucial for kickstarting the campaign.
When a campaign raises 50% of the funds needed, PPL will boost a post on its Facebook page in order to multiply the reach of the campaign. This is PPL's "win win" commitment!