Notícias do mundo PPL
Silicon Dreams (1 of 9)
This program is run by the Leadership Business Consulting (LBC) Group, with the intention to promote entrepreneurship, innovation, internationalization and exports. This is achieved through an intensive deep dive week of Strategic Innovation Training, Interaction with Champions and Subject Matter Experts, extensive Networking and Business Acceleration opportunities.
In short, by meeting the experts, learning from the best and networking with all, one enhances the business vision and potential of any initiative. This year’s program benefitted from exposure to especially talented and experienced experts and also from the diversity of the group itself attending.
The group had the most diverse backgrounds from a cultural, geographical and business perspective. Professionals from several Portuguese reference organizations participated such as ANA Airports, Brisa Innovation, EDP Innovation, eVolve (Hydrogen Technologies), Inov Ines Innovation, LFP Lojas Francas from Portugal, Consulting companies, PPL Crowdfunding Portugal, several key organizations from the district of Aveiro in Portugal, representatives of Autofax and Embraer from Brazil and stakeholders from private and governmental organizations of Cape Verde, Angola and Mozambique.
The trip consisted of full activity planned days at San Francisco and San Jose, California, USA, in a region better known as Silicon Valley.
We kicked off the program with intro sessions delivered by Carlos Oliveira and Torben Rankine from LBC followed by a short brief on “Doing Business in the USA” with Ana Sofia Silva O’Hara, AICEP’s Director in San Francisco (AICEP is the Portuguese agency for commerce and investment abroad).
The week unfolded full of enlightening learning, fruitful networking and endless ideation and sharing.
Silicon Dreams (2 of 9)
Visit to University of San Francisco (USF)
Design Thinking Innovation with John Stoddard
Intro to Design Thinking at IDEO and into our organizations.
“Make the right thing to do, the easy thing to do”.
Later in our trip we visited IDEO itself and felt in person the spirit John referred to often. In short, Design Thinking let’s you incorporate the entire customer experience from the very beginning of his relationship with your organization.
“Your journey starts here” applies to all our businesses.
Interesting examples from the air travel industry refer to how an airline considers the reservations and payment processes to be critical for the customer experience of flying with them as well as the car parking satisfaction of the client, because his journey obviously starts considerably earlier to boarding the flight.
Similar out of the box thinking, led IDEO to adopt an experimental strategy for airport security which has yielded significant results and is now being applied at several other facilities. The technique is simple enough, yet incredibly effective. At critical security points in an airport, where travellers are inspected and security checked, officers are trained to treat people… extremely nicely! Correct, they are just very polite! Result: conspicuous characters are left uncomfortable whilst everyone else joins in the good mood. Body heat scanners and the trained eye more easily detect these characters that require further investigation.
At IDEO, there is no vacation policy. Employees are free to take vacation as often as desired and for as long as desired. The savings regarding scheduling, approvals and workflows are considerable, employee satisfaction is positively affected and a sense of professional responsibility avoids any potential delivery impact.
- Project Coaching, Elevator Pitch and Sales Pitch Skills with Mark Cannice (Professor of Entrepreneurship and Innovation at USF) and Dave Epstein (Epstein Advisors, Venture Capital & Private Equity)
Remember Zuckerberg: “Code wins arguments”.
If you show or better yet, if you do, you prove right or wrong. If you promise, all you have is an intention and that may prove to be no reference as to any final outcome.
Our elevator pitch preparation sessions, followed by actual pitch to the 2 experts proved a valuable lesson in evolving our presentation and key message of PPL Crowdfunding Portugal.
In short: “PPL Crowdfunding is an engaging meeting room for entrepreneurial projects to find funds, resources and co-creators. Think Crowdfunding meets Crowdsourcing, Kickstarter meets Amazon Turks”.
Our pitch practice and feedback came at a perfect timing as we would resort to this skill frequently over the time at San Francisco, San Jose and Palo Alto.
Silicon Dreams (3 of 9)
Design Research on Advanced Technology at Autodesk, with Mark Davis (Director).
Inspired by the Economist’s most recent article and special report on The Third Industrial Revolution we witnessed first-hand what it means for manufacturing to be going digital.
Autodesk, the birthplace of the famous Autocad program, has an exhibition of the state of the art products of high tech manufacturing technology in its San Francisco offices. It’s not just the life size 3D printed Mercedes or a Harley-Davidson like model of a bike that impresses you, the examples of what is being done today is jaw dropping. Yes all the products on the exhibit table have been produced by Autodesk. Yes all the different materials like iron, epoxy, plastic, carbon, rubber and more that you see were injected into a mould utilizing 3D technologies.
How far off are we from buying our Nike shoes online and downloading them to print at home? Our guide was quick to answer not far at all. In fact, today, you can already go to some flagship stores of Nike, have your foot measured and then print a custom shoe that is adjusted to the sport you practice, is soft where you like and hard where you need and looks just like the design you need.
More relevantly and also as the article explains, the need to have designers, engineers, financiers and operations workforce engage tightly so as to produce these innovations combined with the fact that manual labour is an ever decreasing share of the value chain, jobs are now beginning to shift back West from some cheaper labour Eastern locations in relevant industries.
Silicon Dreams (5 of 9)
“How to position yourself in Silicon Valley” – at Silicon Valley Bank
With a panel of foreign entrepreneurs moderated by Mark White of White Summers Caffe & James LLP, Dirk Lueth (from Entarena), Rodolfo Vargas (from Eye IO), Jordi Argente (from New Market Venture Management) and Andy Tsao from Silicon Valley Bank gave us relevant advice on strategy to success in Silicon Valley.
Some of the relevant notes and myths revealed and confirmed:
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- Yes, it takes 12 to 15 months to establish a solid network in the valley
- You do need working capital in order to sustain yourself and the team during that period
- There is a requirement to acquire funding in the US, you must show relevant US clients and an operation that is successful in the US
- US investors consider foreign entrepreneurs only if they move over to the US to continue their business
- You may consider this option, but a critical success factor to accomplish this is traction in your home country.
Needless to say you should be prepared to work very hard and be able to handle the incredible speed of events. It pays to stay up to date with all the news, the ins and outs of the tech startup world.
Emphasis given to the signing of the JOBS Act by President Obama and the passing into law of Crowdfunding Equity based, which will create a considerable shift in the funding markets.
A good reference is always Kauffman’s Foundation StartupDigest
Cisco’s M&A and Strategy & Innovation strategy
Jeanne Beliveau-Dunn (Vice-President/General Manager) and Tiago da Costa Silva (Project Manager, IT) presented us several ideas and the core of Cisco’s guiding lines for their strategic approach to the market.
The insights were relevant and applicable to any industry, asking us to stay alert to the world around us:
- Trends and Opportunities to watch out for:
- Pervasive video – in 2014, 91% of traffic on the network will be video
- Communication is the main resource driver
- Mobility will become mainstream
- Globalization is in everyone’s backyard
- For Cisco, the top five priorities are all related with “The New Frontier in Networking”:
- Collaboration tools
- Video (video conferencing anywhere)
- Data Centre and virtualization. Cloud services become mainstream.
- The technical architecture becomes more relevant to support complex functionality
- Core routing and switching services will continue to be Cisco’s core business
In their own words, Cisco invests, not because they have to be first in any given market or trend, but because they better be there when the biggest wave hits, otherwise one can be crushed.
Silicon Dreams (6 of 9)
Cases of Portuguese and Brazilian entrepreneurship in Silicon Valley” @ Orrick Lawyers
With an exclusive lineup of successful and noteworthy entrepreneurs, we took list of a set of the most practical and applicable tips for achieving results, not just in Silicon Valley as the theme implied, but rather across the world as you can confirm with the thinking below.
Johnny Gerardes (Datacell and Mowaiter), Bernardo Seabra (Playdom and Brightworld), Hugo Bernardo (Picto and Easyvino), Norberto Guimarães (Cleversense and now working at Google, after selling Cleversense to the current employer), Pedro Vieira (the Goodguide) and Daniel de la Rosa (zyni-group) spelt it out for us:
- “Stop thinking, start doing” – this is worth reflecting on! No strategic plans. No detailed business plans. No 5 year forecast on financial plans. Action! Start doing. Get out of your desk. Get out of your home. Interview, engage, talk, ask, validate. Pivot. Fail. Re-start. Do!
- For a Silicon Valley venture, remember: The CEO needs to be in the valley. Preferably so should the CTO. The rest of the team can be wherever internet reaches.
- Two very common mistakes all entrepreneurs do on landing in the valley:
- Start looking for funding straight away
- Portray a value proposition that is not focussed in just 1 or maximum 2 core business activities. In Portugal and other smaller European countries, startups often have to execute tens of value propositions just to survive. They will offer any related services to their core offering in order to generate some revenues. To succeed and grow fast in the market, one should focus the value proposition and excel at it.
- Before asking for money, get informational interviews with VC’s and Angel Investors. Meet them, ask for their advice, validate your offering, debate the potential, the assumptions, question your logic with them. Later, go ask them for funding.
- Watch out young entrepreneur, it’s easy to get yourself lost and out of focus amidst all the events and challenges. If you’re good and you have a winning concept, you should spend the large majority of your time… doing nothing else!
- Be careful with too much money. The world is abound with stories of failed startups that were sure bets, only to find themselves drowning in money, not smart, but drying up in ideas and initiative to excel.
Last but not least, if you plan to open up shop in Silicon Valley, invest in your legal support. You will need it, from emigration support to branding and patent issuing to the actual setup of your company.
Silicon Dreams (7 of 9)
Plug & Play Tech Center 440 North Wolfe Road, Sunnyvale, CA 94085
Inspirational!
“Plug and Play Tech Center is a global accelerator that specializes in growing tech startups.Headquartered in Sunnyvale California, Plug and Play’s network includes over 300 tech startups, 180 investors and a community of leading Universities and Corporate partners.”
- Accelerated over 1,000 startups since 2006
- Community of over 300 startups
- Outreach to over 3,000 startups in Silicon Valley
- Startups have raised over $ 1 B in venture funding since 2006
- Relationships with 100 corporate partners
- Relationships with over 180 VC partners
Santa Clara University “The main traits of a Serial Entrepreneur” with Jorge Fernandes, CEO of Mobibucks
Jorge Fernandes is a renowned serial entrepreneur counting several successes in his repertoire.
PPL Crowdfunding Portugal is only too happy to have Jorge as part of its Advisory Board Member and so to benefit from the first hand advice of this reference in the field.
Jorge inspired the team with his account of Silicon Valley misadventures and challenges of making it big.
In particular, he shared some of the challenges of launching something relevant in the ever so competitive mobile payments sector.
His strategy, repeated over 16 times: find the unique technological advance that resolves the tremendous challenge to society and… patent it!
Jorge is relentless in his pursuit of innovative excellence and although his legacy shows incredibly prosperous activity, he is serene in his approach and clear in his strategy. One ingredient serves as a differentiating factor; he believes in and is pragmatic in pursuing his dreams.
Sleep with a notebook next to your bedside!
Silicon Dreams (8 of 9)
- “Innovation Ingredients” at IDEO, Pier 28 Annex, The Embarcadero San Francisco
At IDEO we found our ticket.

Rather than describing the deeply inspiring atmosphere and message, the story behind the shopping cart concept done for ABC’s nightline (which you can see below), we leave you with the IDEO’s guiding principles and now ours:
- Defer Judgement
- Encourage Wild Ideas
- Build on the Ideas of Others
- Stay Focused on Topic
- One Conversation at a Time
- Be Visual
- Go for Quantity
Are these guys design thinking or is Design Thinking IDEO?
Disruptively encouraging:
- It’s not about how much we earn, it’s about how much we learn
- The longer you are at IDEO the less you know what you are doing
- Bring your passions to work
- You are your own brand
- Strategy is a reflection, not a vision
- We don’t know what’s the destination but we have a great sense of direction
In summary, this company defends that Cultures of Innovation are Cultures of Learning, that Entrepreneurship is a Mindset, not a Startup and that… eventually… The Network Takes Over, The Company Dies.
A big lesson for a crowdfunding startup like PPL Crowdfunding Portugal.
Silicon Dreams (4 of 9)
Visit to Stanford University
Tom Byers, responsible for entrepreneurship at Stanford presented an introduction to Silicon Valley and the ecosystem that thrives.
Quoting Howard Stevenson from Harvard Business School clarified that “Entrepreneurship is the pursuit of opportunity without regards to resources controlled”.
Furthermore, Tom emphasized the need to align closely the academic world and the entrepreneurial world. Stanford promotes this through Roundtables on Entrepreneurship Education and having available 24 X 7 the Entrepreneurship Corner.
Burton Lee, was undoubtedly a highlight of the day, if not the entire trip.
“Focus on product and service design and then build your entrepreneurial venture around that”.What’s hot in Silicon Valley today:
- Mobile
- Gaming
- Big Data
- Social Networks
- Crowdfunding
- Cloud Computing
- Product Design
Burton went on to tell us what the key elements of innovation ecosystems are (institutions and roles, markets, communities, the government and service providers) and the structured chaos that Silicon Valley consists of.
There are key differences between the US and Europe in their ability to promote such ecosystems. These differences appear in the cultural settings, the networks that exist and are created, the decision process speed and efficiency and the role of government. Thought leadership is significantly different ant Burton explained how characteristics such as leading by example, challenging “business as usual” and “processes as usual” are key to promote these fertile environments.
Of very practical relevance, here are the top 10 mistakes entrepreneurs make in Silicon Valley that Burton Lee shared with us:
- Poor management of professional relationships
- Showing up wearing a tie
- Not taking Social Media seriously
- Wasting people’s time
- Not being prepared and “doing your homework”
- Do not secure a good law firm, or work through their law firm for introductions
- Poor professional and social networking strategies
- Spend too much time with the wrong people
- Spend too much time with fellow countrymen, instead of broadening and deepening network
- Language (poor English language skills)
- Lack of curiosity and interest in exploring new ideas / people
- Age-related bias and assumptions
At Stanford we still hear Paul Marca tell us about “Interdisciplinary Collaboration”. Somehow all keynote speakers and editors of the Economist seem to be in tune regarding the need and tendency to join multiple background and skilled experts to produce the most innovative solutions. Collective intelligence really kicks in once you join, not just a crowd, but a crowd of multi-disciplinary experts that collaborate with each other.
In a world of digital relations, physical proximity still plays a critical role.
A visit to Stanford would not be complete without an appreciation for its D-School (for Design). Professor Banny Banerjee took us through Stanford Design Thinking. It is a means of tapping into sources of organic growth within an organization. The perspective on value is taken from the end-user’s viewpoint. Solving real end-user needs will yield the highest value to all stakeholders.
D-School’s approach to Design Thinking problem resolution rely on experiential research of end-user needs. A cycle of idea modelling and iteration allows for rapid learning and improvement.
And so Stanford invites students to join them… in failure!
A Grande Final do Prémio BET Challenge Startup 1.0
No âmbito do evento 24 Horas BET, foram seleccionadas no Challenge Startup 1.0 as três equipas finalistas desta competição de ideias de negócio promovida pelo BET e que terão nesta derradeira eliminatória a possibilidade de ganharem o prémio da competição e de o multiplicar através do financiamento que consigam obter através da sua candidatura ao crowdfunding PPL Crowdfunding Portugal.
Nesta fase da competição, as três equipas seleccionadas para a eliminatória final ficarão em financiamento na plataforma PPL Crowdfunding Portugal, onde durante um período de 30 dias procurarão reunir o maior número de apoiantes para as suas propostas de ideia de negócio, assim como concretizar a plena execução do montante de financiamento submetido, uniformizado para as três equipas em avaliação no valor de 1.200€.
A avaliação da performance das diferentes equipas submetidas a esta fase de financiamento via crowdfunding e a respectiva selecção do vencedor do BET Challenge Start-up 1.0 será determinada em função da observação dos critérios “número de apoiantes”, “velocidade de execução (em número de dias)” e “grau de execução do financiamento (em %)”, com uma ponderação de 40%, 20%, e 40%, respectivamente.
Na eventualidade de se verificar um empate entre duas ou três equipas em avaliação o júri deliberará consensualmente no sentido de seleccionar a equipa à qual deverá ser atribuído o primeiro e segundo prémios.
A todos solicitamos, desde já, o apoio e contribuição para tornar todos estes projectos uma realidade, ajudando estes jovens na perseguição dos seus sonhos e concretização dos seus objectivos. Com o apoio de todos, VAMOS mudar Portugal: Atrevem-se?
A Equipa BET.
Mais informações BET Católica: http://www.betcatolica.com/
Página no Facebook: http://www.facebook.com/betcatolica
Informações e Contactos: 91 815 43 17 / 91 851 33 84
PPL 2.0
A defining moment for PPL Crowdfunding Portugal.
Today we launch our new platform.

This includes functionality requested by and validated with our colleagues, the users.
One of the main changes is the bi-lingual option where now all Portuguese and English speakers will be able to launch, source, fund and collaborate across any projects.
We want to thank the crowd for supporting us, believing in PPL and all the cool projects that have been shared.
Thank you also to all the entrepreneurs and idea pitchers as PPL is what you have shared and believed in.
Together we can go further. Together we can accomplish!
Collaborative finance - At a time when alternatives to traditional forms of finance are welcome and the technology to deliver them is abundant, crowdfunding has a strong potential to positively disrupt the entrepreneurial generation setting and grow to a position of significant relevance in society.
So here's PPL 2.0

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