Sereo - A new fashion concept, create your own clothing

Sereo - A new fashion concept, create your own clothing

We are a fashion brand that allows consumers to create the clothes as they wish, among the available options. Interactive collections consisting of modular garments.

  • 30

    raised

    1% of 4 450€

    2 backers

  • 10/01/2020

    Expired on

  • Not funded

    This project was unable to raise the required funds

We are a fashion brand that allows consumers to create the clothes as they wish, among the available options. Interactive collections consisting of modular garments.

We are a women's fashion brand that allows the consumer to create the garment as desired, among the available options. It will essentially be an interactive annual collection consisting of modular garments (blouses, skirts and kimonos).

We were planning this project for a while so this year the project was selected to participate in the AYCH Program together with the Santo Tirso City Council. There was a great opportunity to develop it through incubation at the Santo Tirso Factory. There has been a lot of progress in the business plan during the incubation, and now that the Progam is over it's time to get your hands dirty! The collection for the year 2020 is already designed and modeling is under development.

WHAT IS NECESSARY

What is missing (and most importantly) is getting a web design company that can bring life and create the website. This is crucial since sales will initially be via e-commerce, and because the brand makes it possible to create clothing through different parts , the website is really important for it to translate into the "soul" of the brand and yet all customization features.

We already have a studio space, but we still lack some specific resources for the brand, such as graphic material, packaging, inputs for production development and investment in marketing and advertising.

Loja virtual

WHY CHOOSE SEREO?

We believe this online shopping format can be revolutionary as the main motivation for creating this brand is sustainability. Enabling the customer to co-create their garment along with the brand makes the garment more loved, and together with textile waste sourced from the local textile industry, plus craft production, make the brand reduce your environmental footprint considerably, going against the fast fashion movement. We are notably a slow fashion brand, and we all just have to benefit from it all.

We are looking for partners, ambassadors, supporters who believe that change can be made by everyone. Combining design, good finishes and care for the environment, we can deliver a quality and differentiated product.

FUN FACT: where the brand´s name came from?

The name Sereo comes from BEING ME (in Portuguese means SER EU). At the time of developing a name for the brand (I confess I can't even remember why) but it came to my mind that once I was complaining because an outfit didn't fit me well, I said: “this is the problem of being me. ” Then it gave me a click and I knew the brand name should be SEREO. Because being me shouldn't be a problem, it's just the opposite, it's the solution! To be me is to be unique. And it totally meets the brand philosophy, which is one of uniqueness and personalization, valuing myself.

About the author

Nanda Warttmann has a Professional Training in Fashion Design completed in 2017 in Lisbon, and almost everything she has learned about sewing and modeling has learned on her own. In 2016, while still living in Brazil, she created his first fashion brand called Efe Couture where she designed and produced bags, scarves and some clothes. At the end of 2016 she was invited to participate in Paralela Serra Fashion, event focused on sustainability in fashion industry in Bento Gonçalves, Brazil.

In 2017 she came to Portugal to conduct her Professional Training in Fashion Design in Lisbon. She graduated in 2017 from the World Academy school where she also won the third prize in the Young Creators Contest with the Grunge Me collection. In 2019 she was invited to participate in the Designers Showcase at the Plus Fashion Portugal event in Lisbon, and months later presented her spring / summer collection at the Tree Fashion event catwalk where she won first and second place in the Casual Fashion Award at this same event. She had her project selected for incubation in the AYCH Program together with the Santo Tirso City Council, where she received recognition for the development of the SEREO brand project, and was invited to be Ambassador of the AYCH Program.

Web Showcase Sereo

Budget and due dates

Total of 4450 €

New equipment and supplies for the collection 960 €

Website Development 2500 €

graphic material and biodegradable / compostable packaging 645 €

platform commission PPL 390,68 €

January 10th - last day of crowdfunding campaign

March 1 - Official Brand Launch

  • Invest with
    5€ or more

    Public Thanks

    A public thanks and our eternal gratitude <3

    1 backer

  • Name in website credits + 1 scrunchie

    Invest with
    20€ or more

    Name in website credits + 1 scrunchie

    In addition to our eternal gratitude for your support, we will put your name on the website credits and even get a cute hair scrunchie (shipping on our own)

    1 backer

  • Invest with
    50€ or more

    Image Consulting

    In addition to the thanks, plus the name in the credits on the website, takes 2 scrunchies to make hair fashionable and also an image consulting session (face-to-face or online) where we will analyze your physical biotype and what clothes are best for you (shipping on our own)

    No backers yet. Be the first one!

  • Invest with
    100€ or more

    A Sereo garment of your choice

    In addition to the thank you, plus the name on the website credits, it also has 2 scrunchies to make hair fashionable, plus an image consulting session (in person or online) where we will analyze your physical biotype and what clothes are best for you, You will also have a Sereo garment of your choice (you can create the garment as you wish from the available options) (shipping on our own)

    No backers yet. Be the first one!

  • Invest with
    200€ or more

    Two Sereo garments of your choice

    In addition to the thank you, plus the name on the website credits, it also has 2 scrunchies to make hair fashionable, plus an image consulting session (in person or online) where we will analyze your physical biotype and what clothes are best for you, You will also have two Sereo garments of your choice (you can create the garments as you wish from the available options) (shipping on our own)

    No backers yet. Be the first one!

Fri, 29/03/2024 - 15:51

10/01/2020

Campaign ended

The campaign failed to raise the total amount

Campaign launched

21/11/2019

2 members of the PPL community
support this campaign

  • 1
    new backer

  • 1
    recurrent backer

  • 0
    anonymous backers

Meet the people helping this dream come true

  • Carolina Dias

    07/01/2020 - 11:11

    Uma excelente ideia que desejo siga em frente!! Todo o meu apoio!

  • Liliana Ramos

    05/12/2019 - 23:05

    Incentivo à promotora