Fortunately, there is, nowadays, an increasing number of people concerned with environmental issues and with our planet's future. Woodcycle is a project based on the upcycling c...
Fortunately, there is, nowadays, an increasing number of people concerned with environmental issues and with our planet's future. Woodcycle is a project based on the upcycling concept which is the production of new higher value quality products using as resource products that are in the end of its useful life.
The Woodcycle's activity will be decoration and design, and it´s mission will be developing and creating innovative decorative pieces using as resource wood products that are in the end of it's useful life, contributing therefore to environmental harmony, balance and sustainability of our planet.
Using "old" furniture pieces and other materials such as pallets, ladders, trestles, fruit boxes and old doors and windows, etc., new decoration pieces will be created, but clients may also request their own pieces restored. Apart from selling to the final consumer, we intend to advertise the concept and the products to interior decorators and home decoration stores.
The amount of PPL´s campaign will be used to produce the first pieces and to create an identity (brand), such as to develop a communication and distribution strategy.
Palete reaproveitada como mesa de apoio (Nota: imagem ilustrativa; não é da autoria da promotora)
About the author
Maria Idalina Neves Ferraria
Always loved decoration and felt the "passion" and concern for environment issues related to sustainability for future generations.
Ended in the past year 2012/2013 a degree in Tourism Marketing at Leiria's Polytechnic Institute, and is currently attending a Master degree in Relationship Marketing also in Leiria's Polytechnic Institute.
With 37 years old, has a 6 year old child, and 4 years ago decided to study again after almost 20 years of having completed the 12th grade. Proudly, with big effort and dedication, obtained a final average of 18 grade of 20. Effort and dedication are skills that she will put into this project and also the acquired Marketing skills will be crucial to the development and success of the project.
Licinio das Neves Ferraria
From an early age he learned the working wood art, and 10 years ago he set up his own carpentry, devoting himself primarily to kitchens production, wardrobes and bathroom furniture. Later he extended the offer to false ceilings placing, wooden floors and the production of other types of furniture in addition to the referenced above (bedrooms, living rooms, etc.). The current difficulties in our country, particularly in the construction industry led him to venture out for 6 months in the Netherlands working on other endevours. Back to Portugal, he reopened his carpentry, but the crisis continues,and in association with his sister Idalina, and with the years of practice working with wood, he will develop with quality the WoodCycle products.